My part in this project was to map out the target groups approach to recovery products. We assembled, evaluated and analysed data from a large range of people. It recuired a lot of field work and it was a big challange to pin-point their behaviour in this territory, avoiding leading questions. This later crystallized to key insights, upon which the creative brief was written.

Here´s how the first TVC looks like:
http://www.youtube.com/watch?v=8G6ql-VAmuw

Client: Norrmejerier – Gainomax
Contribution: Planner assistant during my internship at Saatchi & Saatchi, Stockholm.

CYI was a school project that grew bigger that we ever dared to hope for. The brief told us to identify a digital problem and come up with an interactive solution. Our main goal with the Control Your Info project was to raise the awareness of online privacy issues. Tech-savvy news blogs like Mashable, CNET and others all over the world noticed our work and we even made it to the Swedish mainstream media, e.g. TV4 Nyheterna. Visit www.controlyour.info or google the phrase for more information.

Client: Hyper Island – The Final Project
Contribution: Project Manager; supporting and being involved in the Planning, Creative and Execution phases of this stunt.