A friend of mine decided to go self-employed and she needed help with the visual identity. Her skills are translation, subtitles, copywriting and stuff like that. We started off by using moodboards to pin-point what she wanted her company to communicate. With that in mind this logo just popped right out… like a snap, no design proofs or other obstacles in the way. Becuse of the eminent cooperation I got the exclusive rights to her future design assignments.

Client: Ellipsis Sweden
Contribution: Graphic Designer

The Paparazzi concept was about interacting with your friends irl, using an online service and the camera in your phone. You get assigned to photograph a certain friend and by taking snapshots or sniper photos of that very person you increase your rank. To embrace simplicity, the idea was to use OpenAPI´s from Google Maps and social networks like Twitter and Facebook. It´s is not very far from the iPhone Gunman application that later showed up, but with less the action and a hell of a lot longer lifespan. During a short period I started working on a business plan for the project but, as always, a cooler idea came along and I never made it to the Dragon´s Den with Paparazzi.

Client: Self-initialized
Contribution: Concept- and product developer, Designer and hothead Entrepreneur