My part in this project was to map out the target groups approach to recovery products. We assembled, evaluated and analysed data from a large range of people. It recuired a lot of field work and it was a big challange to pin-point their behaviour in this territory, avoiding leading questions. This later crystallized to key insights, upon which the creative brief was written.

Here´s how the first TVC looks like:
http://www.youtube.com/watch?v=8G6ql-VAmuw

Client: Norrmejerier – Gainomax
Contribution: Planner assistant during my internship at Saatchi & Saatchi, Stockholm.