In Strategy on 9 maj, 2010 at 06:35
My part in this project was to map out the target groups approach to recovery products. We assembled, evaluated and analysed data from a large range of people. It recuired a lot of field work and it was a big challange to pin-point their behaviour in this territory, avoiding leading questions. This later crystallized to key insights, upon which the creative brief was written.
Here´s how the first TVC looks like:
http://www.youtube.com/watch?v=8G6ql-VAmuw
Client: Norrmejerier – Gainomax
Contribution: Planner assistant during my internship at Saatchi & Saatchi, Stockholm.
In Strategy on 28 februari, 2010 at 06:36
CYI was a school project that grew bigger that we ever dared to hope for. The brief told us to identify a digital problem and come up with an interactive solution. Our main goal with the Control Your Info project was to raise the awareness of online privacy issues. Tech-savvy news blogs like Mashable, CNET and others all over the world noticed our work and we even made it to the Swedish mainstream media, e.g. TV4 Nyheterna. Visit www.controlyour.info or google the phrase for more information.
Client: Hyper Island – The Final Project
Contribution: Project Manager; supporting and being involved in the Planning, Creative and Execution phases of this stunt.
In Identity on 26 februari, 2010 at 06:34
A friend of mine decided to go self-employed and she needed help with the visual identity. Her skills are translation, subtitles, copywriting and stuff like that. We started off by using moodboards to pin-point what she wanted her company to communicate. With that in mind this logo just popped right out… like a snap, no design proofs or other obstacles in the way. Becuse of the eminent cooperation I got the exclusive rights to her future design assignments.
Client: Ellipsis Sweden
Contribution: Graphic Designer